### Product Description

Experience perfection with the Clairol Nice ‘n Easy Perfect 10 Permanent Lightest Cool Brown Hair Dye Kit. This complete kit comes with high gloss color cream, color blend activator, color seal conditioner, and expert gloves, making it nice ‘n easy to give your hair the color boost of your dreams. All you need is ten quick minutes to get luscious color and gloss with the perfect balance of lightness, darkness, and tone. This lightest cool brown hair dye is gentle on your hair and scalp, and best of all, it provides natural-looking coverage for up to 60 head-turning days.

### Amazon.com

**High Gloss Color. Just 10 minutes** It's the most-awarded hair color by beauty editors.* Perfect 10 is hair color so incredibly quick, gorgeously glossy and technologically advanced. And it's earning accolades for beauty and science alike. * among leading U.S. national beauty magazines


WHAT'S THE SECRET TO LOOKING LIKE A NATURAL BLONDE?

Choose a hue that's within two shades of your natural hair color. Perfect 1O by Nice 'n Easy offers a palette of 10 beautiful blonde shades, making it simple to find the shade that's right for you.

WHAT'S THE DIFFERENCE BETWEEN ASH BLONDE AND GOLDEN BLONDE?

Ash blonde is characterized by cooler beige tones. Warmer tones, such as rich honey or butter, create a perfectly golden-blonde look.

I WOULD LOVE TO BE A REDHEAD, BUT HOW DO I SELECT A SHADE THAT BEST COMPLEMENTS MY SKIN TONE?

If you're fair, with blue or green eyes, complementary red shades abound. Cool copper, or even brighter, more vibrant tones, will suit your complexion. If you have dark or olive skin, opt for a darker auburn, or perhaps a chestnut color. Strawberry blonde looks best with a medium, warm complexion.

ANY TIPS ON KEEPING BRASSINESS AT BAY?

Brassy hair is the number one complaint among my clients. Banish brassiness by weaving cooler beige or ash-tinted tones throughout your mane.

WILL MY GRAY HAIRS ABSORB THE COLOR?

Clairol Perfect 1O offers 100% gray coverage, so your gray hairs stay under wraps. If stubborn gray hairs persist, leave the color on for an extra five minutes.

HOW CAN I KEEP MY COLOR AS RICH AS AT THE SALON?

Not everyone can get their hair colored at a salon. For those of you who do, Perfect 1O by Nice 'n Easy extends the time between salon visits and gives your color an infusion of gloss and shine.

THE SCIENCE OF PERFECT 10 HAIR COLOR 

An exclusive advanced color crème formula with micropearls delivers color in less time* and with less damage. And it gives you high gloss hair color with flawless gray coverage. This breakthrough technology is the biggest advance in hair color in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10.


"The development of Perfect 10 is the greatest advancement for hair color in 50 years."

Frauke Neuser Clairol research and development expert HOW PERFECT 10 WORKS

Clairol research and development expert Frauke Neuser answers some frequently asked questions:

HOW DOES PERFECT 10 DELIVER HIGH GLOSS COLOR IN JUST 10 MINUTES?

Perfect 10 is the first product to use Clairol's breakthrough formula, which works so efficiently that it does the job in just 10 minutes. The advanced color crème with micropearls allows for fast penetration into the hair fibers. Once inside the hair, the unique combination of effective ingredients targets the natural melanin pigment and deposit the new color without reacting as much with the surrounding hair protein. The complete coloring process is accelerated and we can achieve high gloss color and 100% gray coverage in 10 minutes.

WHAT IS A MICROPEARL?

Micropearls are the color molecules that exist within Perfect 10's advanced color crème formula. Each shade of Perfect 10 contains a unique mix of different colored molecules and conditioning ingredients to create the desired shade. Perfect 10's advanced color crème with micropearls is what provides consumers with high gloss color in just 10 minutes.

WHAT MAKES THE FORMULA BREAKTHROUGH?

Perfect 10's formula is totally different from anything else out there. It's not just about one ingredient—it is the combination of new elements that makes it so exciting. It uses a unique lightening system—which is the heart of any colorant—to prepare the hair and speed up the color reaction, energizing color to move inside the hair, creating beautiful, high gloss color in just 10 minutes. It works at a pH closer to that of hair itself, making it gentler and better protecting* the hair surface. It is this total package that makes Perfect 10 the first big color breakthrough in over 50 years. * vs. our leading permanent colorant ** vs. leading permanent crème colorant

ARE ALL 10-MINUTE HAIR COLORS THE SAME?

Absolutely not! Interestingly, when we developed Perfect 10 our first objective was to create a 'better' hair colorant—and along the way we realized the new technology was so good that it could do the job in just 10 minutes. Most other 10-minute products use existing, conventional technology—just changed a bit to give faster results. This is very different from the approach we took with Perfect 10.

CAN YOU TELL ME WHY PERFECT 10 IS LESS DAMAGING?

Perfect 10 is less damaging* to the hair surface because of its unique advance color crème formula. Its active ingredients work best at a lower, gentler pH than most colorants, so Perfect 10 better preserves hair's natural protective coating called the f-layer. In addition, we have shown that the advanced color crème reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage.* On top of that, the ingredient glycine, which is an essential amino acid and one of the fundamental building blocks of hair, works as an antioxidant, reducing the effect of free radicals/damage molecules (for CA) formed during coloring. And last but not least, Perfect 10's weekly ColorSeal treatment helps protect hair, keeping it smooth and soft. * vs. our leading permanent colorant ** vs. leading permanent crème colorant

WHY DOES THE PERFECTCOLOR COMB WORK SO WELL IN DEPOSITING COLOR?

The development of the PerfectColor Comb was based on feedback from our consumers who struggled with the traditional color applicators. It is designed to envelop each strand of hair in the rich color crème from root to tip for even color results and flawless gray coverage. The comb has 14 outlets to provide optimum color distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user's hair.

WHAT MAKES THE SCENT OF PERFECT 10 PLEASANT?

Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient color technology which works at a lower pH and therefore contains less free ammonia than other products. Ammonia is the ingredient responsible for the harsh smell of many colorants. In addition, our fragrance artists created a scent which not only masks the remaining colorant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes.

HOW DOES PERFECT 10 DELIVER COLOR RESULTS THAT REALLY MATCH THE BOX?

A lot of work has gone into making sure that each shade of Perfect 10 matches the color results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right color results. Then, hundreds of natural hair samples of appropriate starting colors were treated with Perfect 10 in our color development labs and analyzed. The technical color readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the hair color they want expect.

WHAT MAKES PERFECT 10 SO SHINY AND GLOSSY?

Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high- intensity color deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during coloring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the color crème and the weekly ColorSeal treatment, allowing the hair fibers to be more aligned and reflect light better.

WHAT IS SO UNIQUE ABOUT PERFECT 10? WHAT DOES 18 PATENTS MEAN?

Perfect 10 is the only product in the market that uses our patented AminoGlycine technology—so it is totally unique. The huge number of 18 filed patents shows the level of innovation that went into this product. Some patents cover the effective ingredients that form the color in just 10 minutes. Other patents refer to the low, more gentle pH or the addition of glycine as an antioxidant. Yet other patents describe our unique PerfectColor Comb and the advanced color crème. So 18 patents really means we've put a lot of research, science and innovation into Perfect 10, to make it a truly unique hair color product.

SIMPLE STEPS TO STUNNING COLOR DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS

#### STEP 1: GET READY TO COLOR

##### BEFORE STARTING

* Put on Expert Colorist Gloves * Put towel around shoulders to protect clothing * Have clock ready for timing * Comb hair gently * Color should be applied to dry hair

#### FIRST - Mix color


Remove mixing cap, squeeze tube (1) into bottle (2).


Replace mixing cap securely and hold away from face. Do not shake with comb attached.


Shake thoroughly for a minimum of 20 seconds until fully mixed. Remove mixing cap immediately.

##### THEN - Twist on


PerfectColor Comb for All Over ColorIdeal for first time users or if you haven't colored for more than 3 months. Applicator Tip for Root ApplicationIdeal if you color every 4-6 weeks. Use the applicator tip for your roots if your root line is 1/2 inch or less.

* Apply color immediately after mixing. Never leave the bottle with the cap on. * Once mixed, never reseal or store the color in a closed container as it could burst. * Pour any unused color mixture down the drain as it will lose its effectiveness after an hour. * If any color gets on your skin, wipe it off with a damp towel.



#### STEP 2 - Apply color

##### OPTION A: ALL OVER COLOR


Apply with the PerfectColor Comb starting at your roots and where you have the most gray.


Turn bottle upside down & gently squeeze as you glide the PerfectColor Comb downward through hair.


Part & lift hair into sections as you apply color. Check hair is completely saturated & work through if necessary. Do not rub into scalp.


Leave color on for just 10 minutes (or time indicated by your strand test).

##### OPTION B: ROOT APPLICATION


Part your hair into sections with the applicator tip. Apply mixture to your roots. Leave on roots for 5 minutes.


Replace applicator tip with PerfectColor Comb to apply remaining color to rest of hair.Turn bottle upside down & gently squeeze as you glide the PerfectColor Comb downward through hair.


Part hair into sections and apply color to completely saturate hair. Check hair is completely saturated & work through if necessary. Do not rub into scalp.


Leave color on for an additional 5 minutes (or time indicated by your strand test).

#### STEP 3 - Rinse and Condition


Rinse until water runs clear. Gently massage an amount the size of a quarter of the ColorSeal Intensive Conditioning Cr�me through hair. Leave on for 2 minutes then rinse.


Save remaining conditioner to use once a week for up to 6 weeks of optimal high gloss color, shine and softness.

##### BEFORE YOU COLOR: 48 HOURS IN ADVANCE



* Take the **ALLERGY TEST**. * Do the **STRAND TEST** to determine your optimal coloring time. * Read this entire instruction leaflet before you begin.



##### IMPORTANT: SAFETY INSTRUCTIONS

HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1\. DO NOT USE THIS PRODUCT AT ALL IF:

* You have already experienced any reaction to coloring products. * You have sensitive, irritated or damaged scalp.

In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2\. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before.

##### SKIN ALLERGY TEST INSTRUCTIONS

**MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR:** You will need a cotton ball or swab, a plastic bowl and a plastic spoon.

1. To open, unscrew the entire Color Activating Crème cap (2). 2. Then open the Color Crème tube (1). Unscrew cap and turn it upside down. Hold firmly without squeezing and point the opening away from your face. Push the pointed end of the cap into the seal. 3. Mix small, equal parts of Color Crème (1) and Color Activating Crème (2) in a plastic bowl. 4. Tightly recap Color Activating Crème bottle (2) and the Color Crème (1). 5. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. 6. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.

##### NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.

##### WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:



* Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. * Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.

##### SPECIAL CAUTIONS

* This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. * We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. * Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. * Do not inhale or ingest product. * Do not use if your hair has been colored with henna or metal dyes. * Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. * Remove all metal objects from hair before and during coloring. * Wear gloves and rinse hair well after application. * Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). * Product not intended to be used on children.

**Keep all haircoloring products out of reach of children.**

##### STRAND TEST

Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock.

1. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. 2. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. 3. After 5 minutes, check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 15 minutes. Perfect 10 is designed to work in 10 minutes or up to 15 minutes for resistant grays.

Fill in your personal color time below: **My timing for desired color: _______ minutes.**

##### COLOR HINTS & TIPS



* Apply color to dry hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help to protect it during the coloring process. * If any color gets on your skin or household surface, wipe it off immediately with a damp towel. * Use the ColorSeal Intensive Conditioning Crème only once a week. It has been designed to give you long-lasting benefits. For best results use an amount the size of a quarter per application. * If your hair has been recently permed or relaxed, wait at least7 days and 1 shampoo before coloring. Do the Strand Test since your timing may need to be reduced. If you plan to perm or relax your hair, wait at least 7 days and 1 shampoo after coloring. * If you've used a gradual color restorer, henna, or metallic dyes, do not use this product until your hair has grown out and colored areas have been cut off.

### From the Manufacturer


**Perfect 10** ’s fast, flawless formula delivers expert-level color in just 10 minutes. Salon-inspired formula with shine-activating Micropearls gives you luxurious color and high-gloss color that lasts up to 60 days. An advanced color crème formula with Micropearls delivers color in less time and gives you high-gloss hair color with flawless gray coverage. This technology is the biggest advance in hair color in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10.

##### Knockout Color with Standout Shine

Turn heads with Perfect 10—the high-gloss color that delivers expert-level results in just 10 minutes. This salon-inspired crème formula with shine- activating Micropearls drenches hair with luxurious color and shine that lasts up to 60 days.

* Permanent crème hair color with PerfectColor Comb * Lasts up to 60 days * 100% gray coverage in just 10 minutes * Micropearl formula goes deep and penetrates each strand, for rich color from the inside out * Includes ColorSeal Conditioning Gloss to help seal in rich, high-gloss color

#### Types of Hair Color

Compare types of Clairol hair color.

Brand | # of Shades | Gray Coverage | Color Type | Color Lasts | Works In | Formula ---|---|---|---|---|---|--- **Nice 'n Easy Perfect 10** | 24 | 100% | Permanent Crème Color | Up to 8 Weeks | 10 minutes | Micropearls for high-gloss color **Nice 'n Easy** | 42 | 100% | Permanent Crème Color | Up to 8 Weeks | 25 minutes | Color Blend Technology for highlights & lowlights **Color Blend Foam** | 23 | 100% | Permanent Foam Color | Up to 8 Weeks | 25 minutes | Color Blend Technology in a drip-free foam **Nice 'n Easy Root Touch-Up** | 18 formulated to match any shade | 100% | Permanent Crème Color | Up to 3 weeks | 10 minutes | More shade choices, to match any shade, even salon color* **Natural Instincts** | 23 | Up to 50% | Demi-Permanent Crème Color | Up to 28 shampoos | 10 minutes | Clinically proven healthier** color with no ammonia **Natural Instincts Vibrant** | 13 | 100% | Permanent Crème Color | Up to 8 weeks | 10 minutes | Anitoxidants help fight damage * Among leading retail permanent shade and pre-formulated salon color

** Natural Instincts non-permanent Level 2 vs. leading Triple protection permanent Level 3 color crème: based on amount of surface damage

##### Meet Your Perfect Match

Take the guesswork out of gorgeous. Try our quick tool and we’ll give you personalized, expert shade recommendations. Visit Clairol.com/MyShade.

##### Inspired by Salons

Enjoy luxurious color and high-gloss shine with every shade.


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